Our story
told with taste

In 1988, the company specialising in dried fruit and nuts in every way [since 1963] decided to create a brand that would become emblematic over time.
The Maître Prunille character appeared on TV for the first time with his famous tagline: “Maître Prunille. The only choice for prunes! (le pruneau, c’est lui)” which left a lasting impression.
The man in the hat, who passionately embodied all the expertise behind the products, was on a mission to make people love dried fruit and nuts.
Opening of the first Maître Prunille store.

Maître Prunille was the driving force behind a ground-breaking innovation that changed the way people buy dried fruit: “soft fruit”.
These are slightly rehydrated fruits, halfway between fresh and dried fruit, with a more melt-in-the-mouth texture that was particularly popular with consumers.

The 2000s saw the brand grow to become no. 1 on the supermarket shelves and in the hearts of French people.

From 2010 onwards, the brand portfolio expanded with the arrival of RIGOPOP, the no-holds-barred popcorn brand for young and old alike.

To celebrate its 30th anniversary, Maître Prunille wanted to create an impact on its story and graphic landscape by redesigning its logo and packaging.

The brand launched a collaboration with the Nouveaux Champs Collective for a pesticide residue free Agen prune initiative (PRF).